It’s obvious to most that it’s necessary for their business or organization to be known. But how focused are you in ensuring that you’re frequently being noticed? In a culture where there’s more work to be done than time to accomplish it, when the term “business” is synonymous with “busy-ness,” it’s your job to make sure that you’re not getting lost in the white noise of the marketplace.
Your customers and prospects start forgetting you within minutes of their last interaction with you. If you don’t stay connected, hence noticed, your competitors will.
If you’re looking for a plumber, where would you start? You might have answered Google, Yahoo, Bing, or perhaps the Yellow Pages (online of course.) But you’d be wrong. The first place you’d check would be your memory. Your prospective clients and customers will hop on the search engines if and only if they don’t have a quality resource readily stored in their minds. Your customers and prospects are busy, and convenience is everything. If they have a need or problem, your brand should be on the tip of their tongue.
Make sure you’re being noticed. Are you regularly staying in touch with your existing customers? Are you utilizing tools like email marketing, and social platforms like Facebook, Twitter, LinkedIn, Instagram, Foursquare, Pinterest, and other social media platforms? Are you advertising? Are you creating helpful, valuable content via a blog? Your customers and prospects start forgetting you within minutes of their last interaction with you. If you don’t stay connected, hence noticed, your competitors will.
And I don’t encourage you to start shouting your name from the rooftops. Find ways to gently remind your clients, customers, and prospects that you’re available, and eagerly waiting to serve their needs. Send a hand-written notecard, or call to wish someone a happy birthday. Giving back is a great way to be noticed. Provide tips to your audience on how to save money, or how to avoid a business pitfall – how to be more efficient, or how to grow and market their business products and services. Tell stories that inspire and motivate your audience. Let your tribe know when you’ve made a difference in someone’s life. They’re willing to listen when you have something valuable to say, – valuable to “us.”