What Do Your Clients Value Most?
An association recently commissioned a study of 300 clients by asking “What do you value the most from your service provider?” You might assume that fees might be at the top of the list – but you’d be wrong. Fees ranked only 9th on the list. Technical skills and high-level certifications ranked only 8th. The 2nd highest priority for choosing a service provider was a sincere demonstration to establish and maintain a long-term relationship with the client.
Making your clients feel important is a key ingredient to the success of your company and your brand.
What was 1st on the list? “The speed at which they return my phone calls.” That’s right! When questioned in greater detail, these 300 surveyed consumers indicated they weren’t expecting immediate answers, but simply a prompt response. These clients wanted to be treated as though they were important.
Making your clients feel important is a key ingredient to the success of your company and your brand. In spite of your busy schedule, make this your first priority.