Marketing Isn’t A Department
It simply doesn’t matter how much marketing and media you produce. If the clerk at the end of the line fails, everything fails.
The buyer (client) doesn’t return, and tells all of her friends about her experience. Marketing is “everyone’s” job. Review every step from how your receptionist answers the phone, to the message at the bottom of your invoices.
Every act is a marketing act. Every employee is a marketer for your company.