February, 2013

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There Is Strength In Weak Ties+

I recently drew some solid insights from my journey through Malcolm Gladwell’s book, “The Tipping Point.” Mark Granovetter, an American sociologist, performed...

Read More+ 5 years ago

The Low Cost Trap+

I’ve known business owners that have made a strong marketing case for becoming and being the low cost provider. But...

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The Power Of Names+

You’d likely be astounded and surprised by the number of instances in which a prospective client calls our office at...

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Yeah But I Like It+

Why do people buy what they buy? Many marketers assume that buying decisions are made logically. A prospect for a...

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Get Your Ducks In A Row+

Imagine this. What if you were to highlight the details of a business problem to the executives of a typical...

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10 Commandments For Effective Website Marketing+

1. EMPOWER A DEDICATED WEB TEAM In many organizations, the website is managed by either the marketing or the IT...

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Almost Nothing Beats A Brand+

Almost Nothing Beats A Brand Your brand is more than a symbol.  In the public’s eye, your brand is a...

Read More+ 5 years ago