Notify your clients of documented successes. Regularly make your clients and prospective clients aware of your recently successful projects and...
The Stickiness Factor+
Our society has clearly become overwhelmed with advertisers clamoring for our attention. The New York based firm, Media Dynamics, now estimates...
You’re Known, But Are You Being Noticed?+
It’s obvious to most that it’s necessary for their business or organization to be known. But how focused are you...
There Is Strength In Weak Ties+
I recently drew some solid insights from my journey through Malcolm Gladwell’s book, “The Tipping Point.” Mark Granovetter, an American sociologist, performed...
The Low Cost Trap+
I’ve known business owners that have made a strong marketing case for becoming and being the low cost provider. But...
The Power Of Names+
You’d likely be astounded and surprised by the number of instances in which a prospective client calls our office at...
Build Your Case+
Notify your clients of documented successes. Regularly make your clients and prospective clients aware of your recently successful projects and...
The Stickiness Factor+
Our society has clearly become overwhelmed with advertisers clamoring for our attention. The New York based firm, Media Dynamics, now estimates...
You’re Known, But Are You Being Noticed?+
It’s obvious to most that it’s necessary for their business or organization to be known. But how focused are you...
There Is Strength In Weak Ties+
I recently drew some solid insights from my journey through Malcolm Gladwell’s book, “The Tipping Point.” Mark Granovetter, an American sociologist, performed...
The Low Cost Trap+
I’ve known business owners that have made a strong marketing case for becoming and being the low cost provider. But...
The Power Of Names+
You’d likely be astounded and surprised by the number of instances in which a prospective client calls our office at...
Yeah But I Like It+
Why do people buy what they buy? Many marketers assume that buying decisions are made logically. A prospect for a...
Get Your Ducks In A Row+
Imagine this. What if you were to highlight the details of a business problem to the executives of a typical...
10 Commandments For Effective Website Marketing+
1. EMPOWER A DEDICATED WEB TEAM In many organizations, the website is managed by either the marketing or the IT...
Almost Nothing Beats A Brand+
Almost Nothing Beats A Brand Your brand is more than a symbol. In the public’s eye, your brand is a...